Guschlefrö is a brand which is based on the idea of our daily mood. At one day you are stressed and sometimes your feeling very hectical. The mood is very different and rich in contrasts. This is the basic idea of the whole brand design. Contrasts and opposites. Black and white. Constructed and freehanded. Bright and dark. Guschlefrö sells a lot of nice products around the mood. The result is a complete corporate design with a responsive website and a little pop up store. Have fun!